Process-based Strategic Planning Translated from German by Anthony Clark /
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core i...
| Κύριοι συγγραφείς: | Grünig, Rudolf (Συγγραφέας), Kühn, Richard (Συγγραφέας) |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2008.
|
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
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