Process-based Strategic Planning Translated from German by Anthony Clark /

• Main Authors: Grünig, Rudolf (Author), Kühn, Richard (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Subjects: Business.; Management.; Organization.; Planning.; Ecology.; Business and Management.; Theoretical Ecology/Statistics.

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core i...