Product Customization

• Main Authors: Hvam, Lars (Author), Mortensen, Niels Henrik (Author), Riis, Jesper (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Subjects: Business.; Marketing.; Production management.; Industrial engineering.; Production engineering.; Business and Management.; Operations Management.; Industrial and Production Engineering.

For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself – but to do it in a profitable way. The implementa...