Product Customization

• Κύριοι συγγραφείς: Hvam, Lars (Συγγραφέας), Mortensen, Niels Henrik (Συγγραφέας), Riis, Jesper (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Θέματα: Business.; Marketing.; Production management.; Industrial engineering.; Production engineering.; Business and Management.; Operations Management.; Industrial and Production Engineering.

For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself – but to do it in a profitable way. The implementa...