The Essence of Research Methodology A Concise Guide for Master and PhD Students in Management Science /

• Κύριοι συγγραφείς: Jonker, Jan (Συγγραφέας), Pennink, Bartjan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2009.
• Θέματα: Business.; Management science.; Business and Management.; Business and Management, general.

This publication is designed to provide Master and PhD students with a concise introduction to conducting research in organisations. The aim is to impart knowledge for making the appropriate methodological choices and to give readers a practical guide to designing and executing a research. Over fift...

Πίνακας περιεχομένων:

• Looking at Research
• The Essence of Methodology
• Conceptual Models
• Quantitative Research
• Qualitative Research
• Assessing Your Research
• Acting and Organising
• Elaborating Your Own Research Design
• Comparative Glossary
• Epilogue.