Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Müller-Bungart, Michael (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
Σειρά:	Lecture Notes in Economics and Mathematical Systems, 596
Θέματα:	Business. Marketing. Industrial management. Organization. Planning. Operations research. Decision making. Business and Management. Operation Research/Decision Theory. Media Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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