Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

• Κύριος συγγραφέας: Müller-Bungart, Michael (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
• Σειρά: Lecture Notes in Economics and Mathematical Systems, 596
• Θέματα: Business.; Marketing.; Industrial management.; Organization.; Planning.; Operations research.; Decision making.; Business and Management.; Operation Research/Decision Theory.; Media Management.

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider...

Πίνακας περιεχομένων:

• Defining Revenue Management
• Capacity Control and Overbooking
• Recent Advances in Revenue Management
• Evaluating Revenue Management Techniques: Instance Generation
• Simulation of Stochastic Demand Data Streams
• Revenue Management in Broadcasting Companies
• Conclusion.