Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

• Main Author: Müller-Bungart, Michael (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
• Series: Lecture Notes in Economics and Mathematical Systems, 596
• Subjects: Business.; Marketing.; Industrial management.; Organization.; Planning.; Operations research.; Decision making.; Business and Management.; Operation Research/Decision Theory.; Media Management.

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider...