The Business Plan How to Win Your Investors’ Confidence /

• Main Authors: Schwetje, Gerald (Author), Vaseghi, Sam (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
• Subjects: Business.; Entrepreneurship.; New business enterprises.; Organization.; Planning.; Business and Management.; Start-Ups/Venture Capital.

This book provides the essentials to write a successful businessplan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is easily structured, it has a pragmatic emphasis and an autodidactic approach. The re...

Table of Contents:

• Necessity of planning
• Business plan project
• Executive summary
• Business idea and strategic goals
• Management team and organization
• Products and services
• Market and competition
• Marketing and sales
• Research and development
• Production
• Procurement and logistics
• Finance
• The way to the investor.