The Silver Market Phenomenon Business Opportunities in an Era of Demographic Change /
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “silver market”, the market segment more...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2008.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- The Demographic Shift: Challenges, Chances, Perspectives
- Demographic Change and Economic Growth
- Talking Politics: Demographic Variables and Policy Measures in Japan
- The Silver Markets in Japan Through Regulatory Reform
- Matching Demand and Supply: Future Technologies for Active Ageing in Europe
- How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market
- Japan’s Demographic Changes, Social Implications, and Business Opportunities
- Innovation, Design and Product Development for the Silver Market
- Disabled Persons as Lead Users for Silver Market Customers
- Integration of the Elderly in the Design Process
- Universal Design – Innovations for All Ages
- Transgenerational Design: A Heart Transplant for Housing
- Service Innovation: Towards Designing New Business Models for Aging Societies
- Marketing for the Silver Market
- Current Strategies in the Retail Industry for Best-Agers
- Silver Pricing: Satisfying Needs is Not Enough Balancing Value Delivery and Value Extraction is Key
- Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society
- Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku
- Grey Power: Older Workers as Older Customers
- Older Consumers’ Customer Service Preferences
- Silver Advertising: Elderly People in Japanese TV Ads
- Advertising Agencies: The Most Calcified Part of the Process
- The Importance of Web 2.0 to the 50-Plus
- Industry Challenges and Solutions
- The Business of Aging: Ten Successful Strategies for a Diverse Market
- The Discovery and Development of the Silver Market in Germany
- India: Emerging Opportunities in a Market in Transition
- Silver Markets and Business Customers: Opportunities for Industrial Markets?
- Business Chances in Personal Transportation: Traffic Safety for Older Adults
- In-Vehicle Telematic Systems and the Older Driver
- Taking Advantage of Adversarial Demographic Changes to Innovate Your Own Business
- The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services
- Medical System Reforms and Medical Information Systems in Japan
- The End of Mass Media: Aging and the US Newspaper Industry
- Material Innovation in the Japanese Silver Market
- Potholes in the Road to Efficient Gerontechnology Use in Elderly Care Work
- Senior Educational Programs for Compensating Future Student Decline in German Universities
- Lessons Learned and the Challenges and Opportunities Ahead.
