Public Opinion Polling in a Globalized World

• Corporate Author: SpringerLink (Online service)
• Other Authors: Carballo, Marita (Editor), Hjelmar, Ulf (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Subjects: Business.; Marketing.; Management.; Political science.; Statistics.; Economics.; Management science.; Sociology.; Business and Management.; Sociology, general.; Political Science.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.; Economics, general.

Understanding public opinion is integral to modern democracies. It shapes public policies; it helps politicians to connect with their audiences; it reveals underlying issues that are of utmost importance for political decision-makers. Social research and opinion polls give people the opportunity to...