Countering Counterfeit Trade Illicit Market Insights, Best-Practice Strategies, and Management Toolbox /

• Κύριοι συγγραφείς: Staake, Thorsten (Συγγραφέας), Fleisch, Elgar (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Θέματα: Computer science.; Production management.; Computer communication systems.; Engineering economics.; Engineering economy.; Computer Science.; Computer Communication Networks.; Engineering Economics, Organization, Logistics, Marketing.; Information Systems Applications (incl. Internet).; Operations Management.

Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy – and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order t...

Πίνακας περιεχομένων:

• Knowing the Enemy – The Mechanisms of Counterfeit Trade
• An Introduction to Counterfeit Markets
• Understanding Counterfeit Supply
• Counterfeit Demand and the Role of the Consumer
• Countermeasures – Best Practices and Strategy Development
• Established Anti-counterfeiting Approaches – Best Practices
• Implementing Anti-counterfeiting Measures
• Management Tools – Towards a Fact-based Managerial Approach
• Determining the Market Share of Counterfeit Articles
• Implications for Affected Enterprises
• Product-protection Technologies
• Principles of Product Security Features
• The Potential of RFID for Brand- and Product-protection
• Managerial Guidelines and Conclusions
• Guidelines
• Concluding Remarks.