Internationalisation of Logistics Systems How Chinese and German companies enter foreign markets /

• Κύριοι συγγραφείς: Straube, Frank (Συγγραφέας), Bohn, Michael (Συγγραφέας), Ma, Shihua (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Θέματα: Engineering.; Organization.; Planning.; Production management.; Engineering economics.; Engineering economy.; Engineering Economics, Organization, Logistics, Marketing.; Operations Management.

Over the past decades the world economy has reached an unprecedented level of global integration. As markets are being liberalised and trade barriers continuously being removed, companies are in an ongoing process of internationalisation. For the internationalisation of business activities, Global L...

Πίνακας περιεχομένων:

• — Internationalisation of Business Activities
• Strategic Objectives of Internationalisation
• Link Between Internationalisation and Logistics
• Challenges and Difficulties in International Logistics
• Logistics Strategies for Entering New Markets
• Conclusion.