Software Product Management and Pricing Key Success Factors for Software Organizations /

• Κύριοι συγγραφείς: Kittlaus, Hans-Bernd (Συγγραφέας), Clough, Peter N. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Θέματα: Computer science.; Information technology.; Business > Data processing.; Input-output equipment (Computers).; Computer organization.; Software engineering.; Computer programming.; Computer Science.; Computer Systems Organization and Communication Networks.; Software Engineering/Programming and Operating Systems.; IT in Business.; Input/Output and Data Communications.; Programming Techniques.

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the bus...

Πίνακας περιεχομένων:

• Responsibility for economic success (profitability across the life cycle)
• Definition of the total market and the target market (e.g. national vs. international)
• Scope and Positioning
• Definition of the packaging (product family vs. single product, name etc.)
• Controlling of Marketing
• Definition and Controlling of the sales channels
• License models
• Value vs. Cost Pricing, Strategic vs. tactical pricing
• Client for Development
• Requirements Management
• Definition and coordination of the support structure
• Competitive advantages and how to defend them.