From Customer Retention to a Holistic Stakeholder Management System Living a Vision /

• Κύριοι συγγραφείς: Huber, Margit (Συγγραφέας), O’Gorman, Susanne (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Θέματα: Business.; Customer relations > Management.; Personnel management.; Business and Management.; Customer Relationship Management.; Human Resource Management.
• Φυσική περιγραφή: XVIII, 203 p. 88 illus. online resource.
• ISBN: 9783540774303

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.