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03463nam a22004455i 4500 |
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978-3-540-77430-3 |
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|a 9783540774303
|9 978-3-540-77430-3
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|a 10.1007/978-3-540-77430-3
|2 doi
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|a HF5415.5-HF5415.53
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|a BUS018000
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|a 658.812
|2 23
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|a Huber, Margit.
|e author.
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|a From Customer Retention to a Holistic Stakeholder Management System
|h [electronic resource] :
|b Living a Vision /
|c by Margit Huber, Susanne O’Gorman.
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|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg,
|c 2008.
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|a XVIII, 203 p. 88 illus.
|b online resource.
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|a text
|b txt
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|a computer
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|b PDF
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|a The Beginnings of TRI*M — a Personal Account -- The Food Industry: Using TRI*M for Product Improvement -- How Can Market Research Findings Lead to Lasting Improvements Within a Company? -- The TRI*M Principle-Applying It in the Public Sector -- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation -- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach -- TRI*M: Messe München (Munich Trade Fair) — Fit for the Future -- A Short History of Customer Retention — The TRI*M Benchmarking Database as an Experience Database -- How to Obtain the Voice of the Customer — Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group -- Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey -- Monitoring of Transformation Processes Using the TRI*M Method -- Customer and Brand Loyalty Research — Two Separate Fields? -- How Does Customer Retention Work? -- Implementing the TRI*M Approach as a Stakeholder Management System for Russia’s Largest Telecom Provider -- A Framework for Social Development Assessment.
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|a Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.
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650 |
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|a Business.
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650 |
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|a Customer relations
|x Management.
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650 |
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|a Personnel management.
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4 |
|a Business and Management.
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|a Customer Relationship Management.
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650 |
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|a Human Resource Management.
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700 |
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|a O’Gorman, Susanne.
|e author.
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710 |
2 |
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|a SpringerLink (Online service)
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773 |
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|t Springer eBooks
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776 |
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8 |
|i Printed edition:
|z 9783540774297
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856 |
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|u http://dx.doi.org/10.1007/978-3-540-77430-3
|z Full Text via HEAL-Link
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912 |
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|a ZDB-2-SBE
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950 |
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|a Business and Economics (Springer-11643)
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