From Customer Retention to a Holistic Stakeholder Management System Living a Vision /

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from sev...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Huber, Margit (Συγγραφέας), O’Gorman, Susanne (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 03463nam a22004455i 4500
001 978-3-540-77430-3
003 DE-He213
005 20151204190449.0
007 cr nn 008mamaa
008 100301s2008 gw | s |||| 0|eng d
020 |a 9783540774303  |9 978-3-540-77430-3 
024 7 |a 10.1007/978-3-540-77430-3  |2 doi 
040 |d GrThAP 
050 4 |a HF5415.5-HF5415.53 
072 7 |a KJSU  |2 bicssc 
072 7 |a BUS018000  |2 bisacsh 
082 0 4 |a 658.812  |2 23 
100 1 |a Huber, Margit.  |e author. 
245 1 0 |a From Customer Retention to a Holistic Stakeholder Management System  |h [electronic resource] :  |b Living a Vision /  |c by Margit Huber, Susanne O’Gorman. 
264 1 |a Berlin, Heidelberg :  |b Springer Berlin Heidelberg,  |c 2008. 
300 |a XVIII, 203 p. 88 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a The Beginnings of TRI*M — a Personal Account -- The Food Industry: Using TRI*M for Product Improvement -- How Can Market Research Findings Lead to Lasting Improvements Within a Company? -- The TRI*M Principle-Applying It in the Public Sector -- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation -- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach -- TRI*M: Messe München (Munich Trade Fair) — Fit for the Future -- A Short History of Customer Retention — The TRI*M Benchmarking Database as an Experience Database -- How to Obtain the Voice of the Customer — Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group -- Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey -- Monitoring of Transformation Processes Using the TRI*M Method -- Customer and Brand Loyalty Research — Two Separate Fields? -- How Does Customer Retention Work? -- Implementing the TRI*M Approach as a Stakeholder Management System for Russia’s Largest Telecom Provider -- A Framework for Social Development Assessment. 
520 |a Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis. 
650 0 |a Business. 
650 0 |a Customer relations  |x Management. 
650 0 |a Personnel management. 
650 1 4 |a Business and Management. 
650 2 4 |a Customer Relationship Management. 
650 2 4 |a Human Resource Management. 
700 1 |a O’Gorman, Susanne.  |e author. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783540774297 
856 4 0 |u http://dx.doi.org/10.1007/978-3-540-77430-3  |z Full Text via HEAL-Link 
912 |a ZDB-2-SBE 
950 |a Business and Economics (Springer-11643)