From Customer Retention to a Holistic Stakeholder Management System Living a Vision /

• Main Authors: Huber, Margit (Author), O’Gorman, Susanne (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Subjects: Business.; Customer relations > Management.; Personnel management.; Business and Management.; Customer Relationship Management.; Human Resource Management.

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from sev...