Neuromarketing Exploring the Brain of the Consumer /

Neuromarketing Exploring the Brain of the Consumer /

Εμφάνιση άλλων εκδόσεων (1)

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize me...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Zurawicki, Leon (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
Θέματα:	Business. Marketing. Neurobiology. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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