The Economics of Counterfeit Trade Governments, Consumers, Pirates and Intellectual Property Rights /

Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. Everyone has seen or heard of fake Prada bags or Omega watches. But how large is the counterfeit market? It appears that the same numbers have been quoted repeatedly in sources ranging...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Zimmerman, Alan (Συγγραφέας), Chaudhry, Peggy (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • The Global Growth of Counterfeit Trade
  • The Supply of Counterfeit Trade: The Problem Countries
  • Modeling the Intellectual Property Rights Environment
  • The Demand for Counterfeit Trade: Consumer Complicity
  • The Use of Anti-piracy Marketing Techniques to Educate the Consumer
  • Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
  • Government and Industry Led Operations to Curb Counterfeit Trade
  • The Special Case of China
  • Internet Piracy: The Virtual Marketplace for Counterfeit Goods
  • Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies
  • The Future: Will the Piracy Paradox Persist?.