Innovation Management for Technical Products Systematic and Integrated Product Development and Production Planning /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Eversheim, Walter (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Σειρά: RWTHedition,
• Θέματα: Engineering.; Management.; Engineering design.; Engineering economics.; Engineering economy.; Engineering Design.; Engineering Economics, Organization, Logistics, Marketing.

New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for...

Πίνακας περιεχομένων:

• Integrated Innovation Management
• The InnovationRoadMap Methodology
• Methods Description
• Case studies.