Applied Conjoint Analysis

Applied Conjoint Analysis

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applica...

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Bibliographic Details
Main Author: Rao, Vithala R. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
Subjects:
Business.
Marketing.
Market research.
Operations research.
Decision making.
Statistics.
Business and Management.
Statistics for Business/Economics/Mathematical Finance/Insurance.
Market Research/Competitive Intelligence.
Operation Research/Decision Theory.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
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ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
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