Web Mining Applications in E-commerce and E-services

• Corporate Author: SpringerLink (Online service)
• Other Authors: Ting, I-Hsien (Editor), Wu, Hui-Ju (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Series: Studies in Computational Intelligence, 172
• Subjects: Engineering.; Operations research.; Decision making.; Information technology.; Business > Data processing.; Artificial intelligence.; Applied mathematics.; Engineering mathematics.; Appl.Mathematics/Computational Methods of Engineering.; Artificial Intelligence (incl. Robotics).; IT in Business.; Operation Research/Decision Theory.

Web mining applications in E-commerce and E-services is a new research direction in the area of web mining. Among all of the possible applications in web research, e-commerce and e-services have been identified as important domains for Web-mining techniques. Web-mining techniques also play an import...

Table of Contents:

• Online Mining of Web Usage Data: An Overview
• Semantically Enhanced Web Personalization
• Semantics-Based Analysis and Navigation of Heterogeneous Text Corpora: The Porpoise News and Blogs Engine
• Semantic Analysis of Web Site Audience by Integrating Web Usage Mining and Web Content Mining
• Towards Web Performance Mining
• Anticipate Site Browsing to Anticipate the Need
• User Behaviour Analysis Based on Time Spent on Web Pages
• Ranking Companies on the Web Using Social Network Mining
• Adaptive E-Services Selection in P2P-Based Workflow with Multiple Property Specifications
• Web Mining Techniques for On-Line Social Networks Analysis: An Overview.