Storytelling Branding in Practice /

• Κύριοι συγγραφείς: Fog, Klaus (Συγγραφέας), Budtz, Christian (Συγγραφέας), Munch, Philip (Συγγραφέας), Blanchette, Stephen (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Έκδοση: Second Edition.
• Θέματα: Business.; Marketing.; Business and Management.
• Φυσική περιγραφή: 254 p. 28 illus., 26 illus. in color. online resource.
• ISBN: 9783540883494

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.