Storytelling Branding in Practice /

Storytelling Branding in Practice /

Εμφάνιση άλλων εκδόσεων (3)

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Fog, Klaus (Συγγραφέας), Budtz, Christian (Συγγραφέας), Munch, Philip (Συγγραφέας), Blanchette, Stephen (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Έκδοση:	Second Edition.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Storytelling Branding in Practice /
ανά: Fog, Klaus, κ.ά.
Έκδοση: (2005)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2005)

Storytelling Branding in Practice
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Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /
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Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /
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Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
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Digital Darwinism Branding and Business Models in Jeopardy /
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Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
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National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment /
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International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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Luxury Marketing A Challenge for Theory and Practice /
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