Storytelling Branding in Practice /

Storytelling Branding in Practice /

Εμφάνιση άλλων εκδόσεων (3)

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Fog, Klaus (Συγγραφέας), Budtz, Christian (Συγγραφέας), Munch, Philip (Συγγραφέας), Blanchette, Stephen (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Έκδοση:	Second Edition.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Storytelling Branding in Practice /
ανά: Fog, Klaus, κ.ά.
Έκδοση: (2005)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2005)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2010)

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
ανά: Gross, Philip
Έκδοση: (2015)

Ingredient Branding Making the Invisible Visible /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2010)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Fashion Branding and Communication Core Strategies of European Luxury Brands /
Έκδοση: (2017)

Branded Component Strategies Ingredient Branding in B2B Markets /
ανά: Worm, Stefan
Έκδοση: (2012)

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages /
ανά: Kleine-Kalmer, Barbara
Έκδοση: (2016)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
ανά: Meierer, Markus
Έκδοση: (2011)

Global Brand Strategy World-wise Marketing in the Age of Branding /
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2017)

Internal Brand Management in an International Context
ανά: Ravens, Christina
Έκδοση: (2014)

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
ανά: Dennhardt, Severin
Έκδοση: (2014)

Value Creation of Firm-Established Brand Communities
ανά: Wiegandt, Philipp
Έκδοση: (2009)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

Online Brand Communities Using the Social Web for Branding and Marketing /
ανά: Martínez-López, Francisco J., κ.ά.
Έκδοση: (2016)

Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling /
ανά: Burmann, Christoph, κ.ά.
Έκδοση: (2017)

Sustainable Luxury Brands Evidence from Research and Implications for Managers /
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2017)

Managing Corporate Brands A new approach to corporate communication /
ανά: Ormeño, Marcos
Έκδοση: (2007)

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
ανά: Backhaus, Klaus
Έκδοση: (2013)

Fashion Brand Internationalization Opportunities and Challenges /
Έκδοση: (2016)

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /
ανά: Pennemann, Karin
Έκδοση: (2013)

Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
ανά: Sesselmann, Jörg
Έκδοση: (2016)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
ανά: Berg, Bettina
Έκδοση: (2014)

Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems /
ανά: Zagel, Christian
Έκδοση: (2016)

Brand Growth Barriers Identify, Understand, and Overcome Them /
ανά: Krüger, Ralph, κ.ά.
Έκδοση: (2013)

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer /
ανά: Meister, Sandra
Έκδοση: (2012)

Mobile Support in Customer Loyalty Management An Architectural Framework /
ανά: Zeidler, Christian
Έκδοση: (2009)

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /
ανά: Weiß, Stefanie
Έκδοση: (2015)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /
ανά: Solberg Søilen, Klaus
Έκδοση: (2013)

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
ανά: Kastner, Olga Louisa
Έκδοση: (2014)

Digital Darwinism Branding and Business Models in Jeopardy /
ανά: Kreutzer, Ralf T., κ.ά.
Έκδοση: (2015)

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
ανά: Weindel, Julia Katharina
Έκδοση: (2016)

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
Έκδοση: (2014)

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment /
ανά: Lucas, Christian
Έκδοση: (2015)

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
ανά: Bell, Sandra
Έκδοση: (2008)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών