Storytelling Branding in Practice /

• Κύριοι συγγραφείς: Fog, Klaus (Συγγραφέας), Budtz, Christian (Συγγραφέας), Munch, Philip (Συγγραφέας), Blanchette, Stephen (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Έκδοση: Second Edition.
• Θέματα: Business.; Marketing.; Business and Management.

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...

Πίνακας περιεχομένων:

• Branding Through Storytelling
• Branding Through Storytelling
• The Toolbox
• The Four Elements of Storytelling
• Storytelling in Business
• The Company Core Story
• Authentic Raw Material for Storytelling
• Storytelling Applied
• Storytelling as a Management Tool
• Storytelling in Advertising
• When Storytelling Becomes Dialogue
• The Media as a Storytelling Partner
• Tearing Down the Walls.