Storytelling Branding in Practice /

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Fog, Klaus (Συγγραφέας), Budtz, Christian (Συγγραφέας), Munch, Philip (Συγγραφέας), Blanchette, Stephen (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Έκδοση:Second Edition.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Branding Through Storytelling
  • Branding Through Storytelling
  • The Toolbox
  • The Four Elements of Storytelling
  • Storytelling in Business
  • The Company Core Story
  • Authentic Raw Material for Storytelling
  • Storytelling Applied
  • Storytelling as a Management Tool
  • Storytelling in Advertising
  • When Storytelling Becomes Dialogue
  • The Media as a Storytelling Partner
  • Tearing Down the Walls.