Ingredient Branding Making the Invisible Visible /

Ingredient Branding Making the Invisible Visible /

Εμφάνιση άλλων εκδόσεων (1)

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Kotler, Philip (Συγγραφέας), Pfoertsch, Waldemar (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Θέματα:	Business. Marketing. Management. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Ingredient Branding Making the Invisible Visible
ανά: Kotler, Philip
Έκδοση: (2010)

Branded Component Strategies Ingredient Branding in B2B Markets /
ανά: Worm, Stefan
Έκδοση: (2012)

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
ανά: Gross, Philip
Έκδοση: (2015)

Fashion Branding and Communication Core Strategies of European Luxury Brands /
Έκδοση: (2017)

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages /
ανά: Kleine-Kalmer, Barbara
Έκδοση: (2016)

Global Brand Strategy World-wise Marketing in the Age of Branding /
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2017)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
ανά: Meierer, Markus
Έκδοση: (2011)

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
ανά: Sesselmann, Jörg
Έκδοση: (2016)

Sustainable Luxury Brands Evidence from Research and Implications for Managers /
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2017)

Managing Corporate Brands A new approach to corporate communication /
ανά: Ormeño, Marcos
Έκδοση: (2007)

Internal Brand Management in an International Context
ανά: Ravens, Christina
Έκδοση: (2014)

Online Brand Communities Using the Social Web for Branding and Marketing /
ανά: Martínez-López, Francisco J., κ.ά.
Έκδοση: (2016)

Brand Growth Barriers Identify, Understand, and Overcome Them /
ανά: Krüger, Ralph, κ.ά.
Έκδοση: (2013)

Fashion Brand Internationalization Opportunities and Challenges /
Έκδοση: (2016)

Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling /
ανά: Burmann, Christoph, κ.ά.
Έκδοση: (2017)

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
ανά: Dennhardt, Severin
Έκδοση: (2014)

Value Creation of Firm-Established Brand Communities
ανά: Wiegandt, Philipp
Έκδοση: (2009)

Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
ανά: Berg, Bettina
Έκδοση: (2014)

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
ανά: Weindel, Julia Katharina
Έκδοση: (2016)

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
Έκδοση: (2014)

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer /
ανά: Meister, Sandra
Έκδοση: (2012)

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
ανά: Bell, Sandra
Έκδοση: (2008)

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance /
ανά: Ahlert, Dieter, κ.ά.
Έκδοση: (2013)

Storytelling Branding in Practice /
ανά: Fog, Klaus, κ.ά.
Έκδοση: (2010)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /
Έκδοση: (2017)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions /
Έκδοση: (2015)

Advances in National Brand and Private Label Marketing Second International Conference, 2015 /
Έκδοση: (2015)

Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
Έκδοση: (2016)

Transformational Sales Making a Difference with Strategic Customers /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2016)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /
ανά: Pennemann, Karin
Έκδοση: (2013)

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants /
ανά: Fraß, Alexander
Έκδοση: (2016)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
ανά: Kastner, Olga Louisa
Έκδοση: (2014)

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /
ανά: Weiß, Stefanie
Έκδοση: (2015)

Digital Darwinism Branding and Business Models in Jeopardy /
ανά: Kreutzer, Ralf T., κ.ά.
Έκδοση: (2015)

Technology Acceptance of Connected Services in the Automotive Industry
ανά: Hiraoka, Clemens
Έκδοση: (2009)

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