Ingredient Branding Making the Invisible Visible /

• Κύριοι συγγραφείς: Kotler, Philip (Συγγραφέας), Pfoertsch, Waldemar (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Θέματα: Business.; Marketing.; Management.; Business and Management.

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The...

Πίνακας περιεχομένων:

• Branding Ingredients
• Basics of Ingredient Branding
• Intel Inside – The Ingredient Branding Success Story
• Implementation of InBranding Within a Company
• Success Stories of Ingredient Branding
• Detailed Examples of Successful Ingredient Brands
• Managing Ingredient Brands and Measuring the Performance of InBrands
• Perspectives of Successful InBranding.