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02693nam a22005175i 4500 |
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978-3-642-04508-0 |
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DE-He213 |
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20151204164039.0 |
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cr nn 008mamaa |
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100427s2010 gw | s |||| 0|eng d |
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|a 9783642045080
|9 978-3-642-04508-0
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|a 10.1007/978-3-642-04508-0
|2 doi
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|d GrThAP
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|a HD28-70
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|a BUS087000
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|a 658.514
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|a Steinhardt, Gabriel.
|e author.
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|a The Product Manager's Toolkit
|h [electronic resource] :
|b Methodologies, Processes and Tasks in High-Tech Product Management /
|c by Gabriel Steinhardt.
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|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg,
|c 2010.
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| 300 |
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|a XVII, 378 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Product Management Concepts -- Who’s Driving Your Company? -- Product Management Team -- Product Definition Team -- Crafting Market Requirements -- Concept of Marketing -- Value-Marketing Model -- Extending Product Life Cycle Stages -- Product Management Glossary -- Product Manager's Toolkit -- PMTK Introduction -- PMTK Models -- PMTK Templates.
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|a Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
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| 650 |
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|a Business.
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| 650 |
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|a Management science.
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| 650 |
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|a Marketing.
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| 650 |
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|a Organization.
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| 650 |
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|a Planning.
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| 650 |
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|a Management.
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| 650 |
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|a Industrial management.
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| 650 |
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4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Innovation/Technology Management.
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| 650 |
2 |
4 |
|a Business and Management, general.
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| 650 |
2 |
4 |
|a Organization.
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| 650 |
2 |
4 |
|a Marketing.
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| 710 |
2 |
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|a SpringerLink (Online service)
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0 |
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|t Springer eBooks
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|i Printed edition:
|z 9783642045073
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|u http://dx.doi.org/10.1007/978-3-642-04508-0
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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