The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management /

• Κύριος συγγραφέας: Steinhardt, Gabriel (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Θέματα: Business.; Management science.; Marketing.; Organization.; Planning.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Business and Management, general.

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practi...