The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management /
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practi...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Product Management Concepts
- Who’s Driving Your Company?
- Product Management Team
- Product Definition Team
- Crafting Market Requirements
- Concept of Marketing
- Value-Marketing Model
- Extending Product Life Cycle Stages
- Product Management Glossary
- Product Manager's Toolkit
- PMTK Introduction
- PMTK Models
- PMTK Templates.