The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management /

• Main Author: Steinhardt, Gabriel (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Subjects: Business.; Management science.; Marketing.; Organization.; Planning.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Business and Management, general.

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practi...

Table of Contents:

• Product Management Concepts
• Who’s Driving Your Company?
• Product Management Team
• Product Definition Team
• Crafting Market Requirements
• Concept of Marketing
• Value-Marketing Model
• Extending Product Life Cycle Stages
• Product Management Glossary
• Product Manager's Toolkit
• PMTK Introduction
• PMTK Models
• PMTK Templates.