The Right Sensory Mix Targeting Consumer Product Development Scientifically /

The Right Sensory Mix Targeting Consumer Product Development Scientifically /

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Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significa...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Derval, Diana (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
Θέματα:	Business. Marketing. Customer relations > Management. Business and Management. Customer Relationship Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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