The Right Sensory Mix Targeting Consumer Product Development Scientifically /

• Main Author: Derval, Diana (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
• Subjects: Business.; Marketing.; Customer relations > Management.; Business and Management.; Customer Relationship Management.

Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significa...

Table of Contents:

• Coming to Our Senses
• Detecting Profitable Markets
• Predicting Consumers’ Behavior
• The Right Sensory Mix
• Increasing the Innovation Hit Rate.