Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing /

• Κύριος συγγραφέας: Wiehenbrauk, Daniela (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
• Σειρά: Lecture Notes in Economics and Mathematical Systems, 643
• Θέματα: Business.; Marketing.; Production management.; Operations research.; Decision making.; Statistics.; Economic theory.; Business and Management.; Operation Research/Decision Theory.; Economic Theory/Quantitative Economics/Mathematical Methods.; Operations Management.; Statistical Theory and Methods.

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavio...

Πίνακας περιεχομένων:

• Promotions and Collaboration in Retailing
• Literature Review
• Retailer Competition
• Empirical Analysis
• Conclusion and Managerial Insights.