Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing /

• Main Author: Wiehenbrauk, Daniela (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
• Series: Lecture Notes in Economics and Mathematical Systems, 643
• Subjects: Business.; Marketing.; Production management.; Operations research.; Decision making.; Statistics.; Economic theory.; Business and Management.; Operation Research/Decision Theory.; Economic Theory/Quantitative Economics/Mathematical Methods.; Operations Management.; Statistical Theory and Methods.

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavio...