Design Thinking Understand – Improve – Apply /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Meinel, Christoph (Editor), Leifer, Larry (Editor), Plattner, Hasso (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2011.
• Series: Understanding Innovation
• Subjects: Business.; Management.; Industrial management.; Information technology.; Business > Data processing.; Business and Management.; Innovation/Technology Management.; IT in Business.

“Everybody loves an innovation, an idea that sells.“ But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Over the years Design Thinking – a program originally developed in the engineering department of Stanford University and offered by the two D-sch...