The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /

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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in pra...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Berger, Roland (Author), Bickhoff, Nils (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subjects:
Business.
Management science.
Entrepreneurship.
Management.
Leadership.
Business and Management.
Business Strategy/Leadership.
Business and Management, general.
Online Access:Full Text via HEAL-Link
Description
Summary:Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Physical Description:VII, 133 p. online resource.
ISBN:9783642145445

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