The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /

• Κύριοι συγγραφείς: Kotler, Philip (Συγγραφέας), Berger, Roland (Συγγραφέας), Bickhoff, Nils (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Θέματα: Business.; Management science.; Entrepreneurship.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.; Business and Management, general.

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in pra...