Process-based Strategic Planning

• Main Authors: Grünig, Rudolf (Author), Kühn, Richard (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Subjects: Business.; Organization.; Planning.; Business and Management.

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages...

Table of Contents:

• Idea of Strategic Planning
• Process of Strategic Planning and Resulting Documents
• Project Planning, Analysis and Mission Statement Revision
• Developing the Corporate Strategy
• Developing the Business Strategies
• Implementing, Assessing and Approving the Strategies. .