Strategies and Communications for Innovations An Integrative Management View for Companies and Networks /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Hülsmann, Michael (Επιμελητής έκδοσης), Pfeffermann, Nicole (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Θέματα: Business.; Management.; Industrial management.; Engineering economics.; Engineering economy.; Industrial organization.; Business and Management.; Innovation/Technology Management.; Engineering Economics, Organization, Logistics, Marketing.; Industrial Organization.

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover...

Πίνακας περιεχομένων:

• Introduction
• Part I-Strategic Perspectives on Innovation
• Part II-Communicative Perspectives on Innovation
• Part III-Integrated Perspectives on Innovation
• Part IV-Best Practices.