Trends and Issues in Global Tourism 2011

• Corporate Author: SpringerLink (Online service)
• Other Authors: Conrady, Roland (Editor), Buck, Martin (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Series: Trends and Issues in Global Tourism,
• Subjects: Business.; Tourism.; Management.; Economic geography.; Regional economics.; Spatial economics.; Human geography.; Business and Management.; Tourism Management.; Regional/Spatial Science.; Economic Geography.; Human Geography.

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel beh...

Table of Contents:

• New Data on Tourism and Changing Travel Behaviour
• Challenges in Global Aviation Management
• Hospitality Management in a Changing Environment
• Destination Management: Product - Branding - Promotion
• Marketing Management in Global Tourism: Identifying New Opportunities
• Business Travel Management: Costs - Yield - Success
• Corporate Social Responsibility: Help or Hindrance?
• Beyond the Boundaries of the Tourism Industry.