Trends and Issues in Global Tourism 2011

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Conrady, Roland (Επιμελητής έκδοσης), Buck, Martin (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Σειρά: Trends and Issues in Global Tourism,
• Θέματα: Business.; Tourism.; Management.; Economic geography.; Regional economics.; Spatial economics.; Human geography.; Business and Management.; Tourism Management.; Regional/Spatial Science.; Economic Geography.; Human Geography.

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel beh...

Πίνακας περιεχομένων:

• New Data on Tourism and Changing Travel Behaviour
• Challenges in Global Aviation Management
• Hospitality Management in a Changing Environment
• Destination Management: Product - Branding - Promotion
• Marketing Management in Global Tourism: Identifying New Opportunities
• Business Travel Management: Costs - Yield - Success
• Corporate Social Responsibility: Help or Hindrance?
• Beyond the Boundaries of the Tourism Industry.