Reputation Management
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder dema...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Helm, Sabrina (Επιμελητής έκδοσης), Liehr-Gobbers, Kerstin (Επιμελητής έκδοσης), Storck, Christopher (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2011.
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Σειρά: | Management for Professionals
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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