The Timeless Principles of Successful Business Strategy
In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corpor...
| Main Author: | Viardot, Eric (Author) |
|---|---|
| Corporate Author: | SpringerLink (Online service) |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2011.
|
| Series: | Management for Professionals
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
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