The Timeless Principles of Successful Business Strategy

• Main Author: Viardot, Eric (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Series: Management for Professionals
• Subjects: Business.; Management science.; Leadership.; Organization.; Planning.; Business and Management.; Business Strategy/Leadership.; Business and Management, general.

In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corpor...