Developing International Strategies Going and Being International for Medium-sized Companies /

• Κύριοι συγγραφείς: Grünig, Rudolf (Συγγραφέας), Morschett, Dirk (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2012.
• Θέματα: Business.; Management.; Leadership.; Organization.; Planning.; Business and Management.; Business Strategy/Leadership.

The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization...