Trends and Issues in Global Tourism 2012
This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especial...
Συγγραφή απο Οργανισμό/Αρχή: | |
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Άλλοι συγγραφείς: | , |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2012.
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Σειρά: | Trends and Issues in Global Tourism,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Future at a Glance
- Destination Management - Culture, Landscape, Cities
- Marketing and Distribution
- Social Media and Technology Tackle Tourism Industry
- Business Travel and Event Management
- Corporate Social Responsibility in the Tourism and Travel Industry
- Eco-Mobility.