Managing Green Business Model Transformations

• Main Author: Sommer, Axel (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012.
• Series: Sustainable Production, Life Cycle Engineering and Management,
• Subjects: Engineering.; Management.; Organization.; Planning.; Industrial management.; Engineering economics.; Engineering economy.; Sustainable development.; Engineering Economics, Organization, Logistics, Marketing.; Innovation/Technology Management.; Sustainable Development.

Environmental sustainability creates both tremendous business opportunities and formidable threats to established companies across virtually all industry sectors. Yet many companies tackle the issue in a superficial or passive way through increased environmental reporting, the use of “greenspeak” in...