The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management /

• Main Author: Portmann, Edy (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Series: Fuzzy Management Methods
• Subjects: Business.; Marketing.; Industrial management.; Information storage and retrieval.; User interfaces (Computer systems).; Artificial intelligence.; Computational intelligence.; Business and Management.; Media Management.; Information Storage and Retrieval.; User Interfaces and Human Computer Interaction.; Computational Intelligence.; Artificial Intelligence (incl. Robotics).

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online r...

Table of Contents:

• The Social Semantic Web
• Fundamentals of Fuzzy Clustering Methods
• Online Reputation Analysis
• Requirements for Online Reputation Analysis
• Fuzzy Online Reputation Analysis Framework
• The YouReputation Prototype
• Conclusion.  .