Modern Oriental Corporate Culture A Case Collection /

• Main Authors: Su, Yong (Author), Chen, Lanjian (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
• Subjects: Business.; Management science.; Organization.; Planning.; Management.; Business and Management.; Business and Management, general.; Cultural Management.

The book covers Oriental management theories as well as their applications; research on positivism; long-term focus; exclusive interviews and accumulating first-hand data, etc. It also addresses the following topics: Chinese family businesses that have survived for more than one hundred years(e.g. I...

Table of Contents:

• Foreword
• Introduction
• About Oriental Management (OM)
• Case One: Practicing Shared Benevolence and Improving World Health
• Case Two: The “Three Great Ways”
• Case Three: Management Philosophy at ING-Aetna Life Insurance Co
• Case Four: Running a City in West China
• Case Five: The Mengniu “Tao”
• Case Six: Ancient Art of War Style Management at Huawei Technologies Co., Ltd
• Case Seven: Assimilating Chinese and Western Cultures at Hainan Airlines (HNA)
• Case Eight: Building a World Famous Kangnai Group Based on a Family Culture
• Case Nine: College Mental Management
• References
• Acknowledgments
• About the co-authors.