Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance /

• Κύριοι συγγραφείς: Ahlert, Dieter (Συγγραφέας), Schefer, Benjamin (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Marketing.; Management.; Industrial management.; Industrial organization.; Law and economics.; Business and Management.; Industrial Organization.; Law and Economics.; Innovation/Technology Management.

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price...

Πίνακας περιεχομένων:

• Introduction to the current problem
• The myth that welfare is promoted by prohibiting vertical price and brand maintenance
• The risk of Resale Price Mainenance prohibition for the effectiveness of inter-brand competition
• The risk of admissible price-maintenance systems for the effectiveness of inter-brand competition
• Competition-policy implications
• Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'.