Media and Convergence Management

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Diehl, Sandra (Επιμελητής έκδοσης), Karmasin, Matthias (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Θέματα: Business.; Industrial management.; Communication.; Sociology.; Mass media.; Business and Management.; Media Management.; Media Research.; Communication Studies.

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. T...